It started in 2020, during COVID, in 10th grade: making YouTube thumbnails, banners, logos. Classic bored-at-home pivot. I had no idea it would turn into anything.

Slowly it became UI/UX. Then website design. Then actual products. I was supposed to be preparing for JEE. Midway through, I realised engineering wasn't for me. Design was. So I stopped pretending and started taking it seriously. That's when things actually started happening.

I did a stint as a UI/UX designer at Knox. Worked on Framer projects, branding, design systems. Then came Mirage. A music concert of Hustle fame rapper Paradox in LPU. I led the creative team of eight people, handling all visual direction, marketing design, and campaign rollout. The event drew over 2,000 people on the night. The campaign reached over a million people across Punjab, Haryana, and Chandigarh. That was a real one.

I'm currently pursuing a Bachelor's in Design from Lovely Professional University. I won't pretend college has been great. It hasn't. But it gave me time to build, and I've used it.

I want to change how Indian products are perceived. There's an assumption that Indian builders optimise for efficiency over craft. I want to push back on that. Not just build things that work, but build things that feel like someone cared deeply about making them.

Thank you for Reading this Far <3